Pure London

PURE LONDON IS THE UK’S LARGEST GATHERING OF FASHION BUYERS AND TAKES PLACE AT OLYMPIA GRAND.

The most comprehensive womenswear event in the UK showcases footwear, accessories and ready to wear collections from over 1,000 mid to high-end brands and designers. Over 300 new brands from across the world are added to the show each season.

The show returns with a focus on customer experience, brand mix and trend inspiration. You will be able to discover the hottest emerging brands, designers and trends as well as experiencing an outstanding seminar programme delivered and edited by industry experts which promises to create a focused and inspirational buying experience.

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